Social Media for Social Change: How NGOs and Government can harness the world of new media.
Social media is one of the biggest buzzwords of our time, yet for government, non-government organisations, and indeed business, it can also offer the biggest challenges. In this talk Ben takes you through some of the world's most successful social media events, movements and moments, as well as some 'epic fails', then shows you how, when the message is right for the media, social media has the power to change the world.
Sarah Wilson is a journalist, television host and blogger with an integrated voice across television, radio, magazines, newspapers and online. She’s the former editor of Cosmopolitan magazine and was the host of the first series of MasterChef Australia, the highest rating show in Australian TV history. She’s also a commentator and fill-in host on Channel 7′s Sunday Night, The Morning Show and Sunrise, and The Ten Network’s Good News Week and The Project.
Sarah is an adept social commentator, following a career that’s spanned politics, health advocacy, restaurant reviewing, opinion writing and trend forecasting. She’s also a qualified Health Coach with the Institute of Integrative Nutrition in New York.
Sarah is the author of two best-selling ebooks: I Quit Sugar: an 8-week program and the follow-up, I Quit Sugar Cookbook. Sarah has also recently released her I Quit Sugar Christmas Meal Plan ebook – for a sugar-free Christmas.
Ben is an author, cancer survivor, co-founder of sustainability communications company Republic of Everyone and co-creator of the multi-award winning Garage Sale Trail. His talks focus on a positive vision of the future and how companies, NGOs and governments can use the tools of strategy, sustainability and social media to take us there.
Ben has helped create sustainability communications for Lend Lease, Westpac, Unilever, NAB, Visy, Woolworths, Ikea, Kimberly-Clark, Vodafone, Origin, News Ltd and others. In the world of NGOs, he has helped improve the fundraising and advocacy of brands including UNHCR, Cancer Council, Greenpeace, GetUp!, ACF, Médecins Sans Frontières, WWF and Amnesty to name a few.
Most famously, he was creative director on the Say Yes campaign and world renowned Tails for Whales. His work has won the NSW Government's Green Globe for Sustainability Communications twice and featured in the Global Green Awards. He is recipient of IFAWs Action Award, an honour he shares with Jamie Oliver.
For further information please contact
Ph: (02) 8837 6000